Give your customers/clients more options. , and Meaningfully reward those who stick by you. Failing to stand up for your brand. And if you don’t take a stand against customers/clients trying to exploit your generosity, you’ll see them walk all over you. Expectations will grow beyond all control, and you’ll set a precedent that will make you seem unreasonable when you eventually try to correct it. So stand up for your brand. Treat customers/clients well, but ensure that you’re making enough money from them for it to be worth it. Hiring well but failing to trust or delegate,  Prioritizes growth but forgetting retention, Monitor and addressing social media comments.